Robert Dyas opened its Bracknell branch in late 2023, marking the first store to launch with a completely refreshed brand look and feel, an initiative that began in 2022.This store was the first Robert Dyas location to feature five TV screens.
While most of the videos played were campaign-driven, I had the opportunity to create an evergreen motion piece highlighting the in-store services. This became the first brand-led video in the store, perfectly aligned with the new brand signage and the store’s updated, fresher appearance.
Date:
August 2023
Role:
Motion Design
Company:
Robert Dyas
Industry:
Retail
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At Robert Dyas, we are known for our approachable nature and not taking ourselves too seriously. With this in mind, I created a playful storyboard where the text, icons, and logos move through a seamless series of transitions. Given that our stores are often overstocked and can feel visually overwhelming, I wanted the screens to serve as a window of empty space—a relaxing break for customers' eyes. Here, a single message at a time can flow lightly and effortlessly.
