With the release of the new Polaroid CandyPlay 3D Pen and Candy Cartridges, we refreshed the entire Polaroid 3D website and created additional pages for the new products.

This innovative pen is the world’s first to draw with edible candy. The main goal was to showcase the product’s features, explain its usage and maintenance, and inspire creativity by showing what could be made with it. We also shared essential technical information. Playful, tasty, and fun were the guiding themes for both design and content.

As a result, we successfully developed 13 new pages to promote the eight new products and support their launch, creating a comprehensive and engaging online experience.