In the summer of 2020, Polaroid 3D launched the new Polaroid CandyPlay 3D Pen, the first 3D pen to draw with real edible candy using the Polaroid Candy Cartridges. In preparation for the launch, we prepared a set of product pictures to showcase the range of candy flavours available.
Date:
March 2020
Role:
Photography, Video and Editing
Company:
Polaroid 3D
Industry:
Tech/Food
For this product photoshoot, we chose to incorporate flat colors and fresh fruits. Fruits inherently appeal to our senses and evoke taste sensations. They are naturally vibrant and ideal for creating lively compositions.
Additionally, the minimalistic look of the Polaroid Candy Cartridges packaging perfectly complements the geometric compositions. By arranging fruit slices in various layouts, we aimed to create a rhythmic series of images that convey freshness, fun, and playfulness while clearly illustrating the different available flavours.
