In the summer of 2020, Polaroid 3D launched the Polaroid CandyPlay 3D Pen—the first 3D pen to draw with real, edible candy using Polaroid Candy Cartridges. Ahead of the launch, we needed to produce product images that would effectively showcase the range of candy flavours available.
Date:
March 2020
Role:
Photography, Video and Editing
Company:
Polaroid 3D
Industry:
Tech/Food
I led the product photoshoot, focusing on creating vibrant and playful visuals. To achieve this, we paired flat colours with fresh fruits, a natural way to appeal to taste and the senses. The bright hues and organic shapes of the fruit slices offered the perfect contrast to the clean, minimalistic packaging design of the Candy Cartridges.
By carefully arranging the fruit in geometric layouts, we created a rhythmic series of images that highlighted each candy flavour while evoking freshness and fun. The final images successfully captured the playful essence of the product and supported its launch with strong, appetising visuals.
