CGI Project for Robert Dyas
In summer 2024, I led the creation of a CGI video for Robert Dyas' "Off to Uni" campaign, despite having no experience with Blender. I modelled and animated key products, integrating them into live footage of London landmarks using motion tracking and After Effects. The project pushed me to learn quickly and deliver high-quality results under a tight deadline.
Date:
June 2024
Role:
Graphic and Motion Design
Company:
Robert Dyas
Industry:
Retail
While working on the "Off to Uni" campaign at Robert Dyas, we needed a CGI video for our social media channels. Although I had no experience with Blender or CGI production, I took on the challenge, relying on my 3D modelling skills. With just one month to learn Blender, I modelled three key products and integrated them into live-action footage filmed at iconic London locations, including Tower Bridge and Piccadilly Circus. I used motion tracking and After Effects to ensure a smooth final result.
Despite tight deadlines and challenging weather conditions, we delivered three CGI video clips. Though there are areas I’d improve, like shooting in better weather and refining shading techniques, this project was a big learning curve, and I’m pleased I was able to adapt and meet the challenge.
