Polaroid 3D
Packaging Refresh
What impresses me most about Polaroid is their ongoing effort to maintain a clean and contemporary brand image. In 2020, Polaroid embarked on a comprehensive rebranding initiative, updating all product lines with a new logo and brand guidelines. As a member of the Polaroid 3D team, I helped rebranding our Universal Filament packaging and the Polaroid Ink Range.
Date:
December 2020
Role:
Graphic Design (Junior Role)
Company:
Polaroid 3D
Industry:
Tech
The new filament packaging was created using Adobe Illustrator, and built in two parts: a generic design to be printed on the box, and a series of sticker labels to be added to the box to differentiate each colour. This was a strategy based on budget. Printing generic boxes was helping us saving budget and adjust our filament orders based on the market demand.
The Inkject Facing Cards where built in Indesign using Parent pages, using a different colour for each printer brand. The cards were printed and packed in house.
