GeckoStep
Visual Identity
GeckoStep is an in-development e-commerce platform where it's possible to find a wide range of natural products and technology for well-being. The platform offers vegan and 100% natural products, and delivers them to your doorstep. The name of the start-up, GeckoStep, was inspired by the gecko's incredible skin patterns and adaptability features.
GeckoStep’s developers asked me to design a logo for the website, keeping in mind possible usage for merchandising in the future.
Date:
January 2022
Type of project:
Freelance Project
Client:
GeckoStep
Industry:
E-commerce/Beauty
The logo is inspired by the gecko footprint and by the circular and spiral patterns we can find in the natural world: a drop of water, the circular pattern of the trees, the rhythmic repetition of petals or a human fingerprint. At the same time, it reminds us of the linear patterns of a computer circuit, because GeckoStep's aim is to utilise contemporary technology and knowledge of nature in a new and powerful way to improve a person's well-being. The colour palette is soft and nature inspired, and the brand photography focuses on natural materials, soft, warm sunlight and showcases as main subjects natural ingredients we can find in the products like herbs and fruits.
