GeckoStep
Visual Identity
GeckoStep is a start-up e-commerce platform offering a wide range of natural and vegan products, delivered directly to your doorstep. The name GeckoStep draws inspiration from the gecko's remarkable adaptability and unique skin patterns.
Date:
January 2022
Type of project:
Freelance Project
Client:
GeckoStep
Industry:
E-commerce/Beauty

The developers approached me to design a logo that would work both for the website and potential future merchandising.
I created a design inspired by the gecko’s footprint and the circular patterns often found in nature—like a water drop, tree rings, or a human fingerprint. The form also subtly hints at the structured lines of a computer circuit, reflecting GeckoStep's unique blend of natural solutions and modern technology for well-being.
The colour palette is soft and nature-inspired, supporting a brand photography style that highlights natural textures, warm sunlight, and ingredients such as herbs and fruits found in the products. The result is a cohesive identity that perfectly embodies GeckoStep’s mission to harness the power of nature and technology for better living.




