Brand & Motion Designer

Based in London

Brand & Motion Designer

Based in London

GeckoStep
Visual Identity

GeckoStep is a start-up e-commerce platform offering a wide range of natural and vegan products, delivered directly to your doorstep. The name GeckoStep draws inspiration from the gecko's remarkable adaptability and unique skin patterns.

Date:

January 2022

Type of project:

Freelance Project

Client:

GeckoStep

Industry:

E-commerce/Beauty

The developers approached me to design a logo that would work both for the website and potential future merchandising.

I created a design inspired by the gecko’s footprint and the circular patterns often found in nature—like a water drop, tree rings, or a human fingerprint. The form also subtly hints at the structured lines of a computer circuit, reflecting GeckoStep's unique blend of natural solutions and modern technology for well-being.

The colour palette is soft and nature-inspired, supporting a brand photography style that highlights natural textures, warm sunlight, and ingredients such as herbs and fruits found in the products. The result is a cohesive identity that perfectly embodies GeckoStep’s mission to harness the power of nature and technology for better living.

Let's work together

Website designed with Framer by: Jessica Pizzol

Let's work together

Website designed with Framer by: Jessica Pizzol